PEOPLE in the insurance industry: the first integrated communication campaign of the insurance industry in Romania

Bucharest, May 20th 2019: UNSAR – The National Association of Insurance and Reinsurance Companies in Romania, launches the first integrated communication campaign of the insurance industry in Romania: “PEOPLE in insurance

The campaign focuses on the contribution made by the insurance industry at the Romanian society level and highlights the people who make this possible, drawing parallel between various familiar occupations by general public.

The insurance industry in Romania employs approximately 8,500 direct employees and over 30,000 contributors. In each day of 2018, the insurance companies have paid nearly 3 million euros of compensation, helping families and businesses in difficult situations after producing an insured risk.

We launch the first integrated communication campaign of the Romanian insurance industry, focusing on the people working in the industry and on the impact their work has on the daily lives of Romanians. Beyond the existing perceptions, the industry brings important benefits to society and represents a real point of support for those in need”, said Adrian MARIN, President of UNSAR.

The campaign aims to raise awareness of the importance of insurance and of the positive effects it produces in society and economy. The project runs from 17th May to 17th June 2019 and is mainly implemented in the online environment, addressed to all categories of audience and consumers of the Romanian insurance industry”, declared Alexandru CIUNCAN, UNSAR General Manager.

This year, UNSAR marks 25 years anniversary and organizes, on May 23th, with Insurance Europe – the European federation that brings together national insurers and reinsurers – The Annual Insurance Europe Conference in Bucharest. This is the first time this event takes place in a Central and Eastern European country.

Established in 1994, UNSAR – the National Union of Insurance and Reinsurance Societies in Romania represents 20 profile companies. They have a share of over 80% of the total local insurance market. UNSAR’s activity is to protect and represent the interests of Romanian insurers and reinsurers, to participate in the improvement of the legal framework in the field of insurance, to promote the insurance activity in Romania and to promote the sustainable development of the insuarnce industry on national and international level.
Since 2007, UNSAR is a member with total rights of the European insurance and reinsurance federation – Insurance Europe

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